Pink Swirls: Oklahoma City fro-yo smackdown, part two
Pink Swirls has three locations: 7199 SW 29th Street in Midwest City (map), 7002 NW Highway in Oklahoma City (map), and 301 South Bryant in Edmond (map). They are open Sunday through Thursday, 11am-10pm and Friday and Saturday, 11am-11pm. You can reach them by phone at 405.582.2288 or visit their website.
This is part two of the Oklahoma City fro-yo smackdown where I review some of the upcoming frozen yogurt (fro-yo for all you cool people) establishments in Oklahoma City. In this post, we’ll take a look at Pink Swirls, which has recently opened up in Midwest City with plans to expand to other points in the metro. Click here for part one in the series, covering Passionberri.
I think I’m going to start off by immediately declaring the smackdown winner. *Drumroll please* … and the winner is … Pink Swirls! Now hurry up, pack up your significant other and/or your kids and go make a trip right now!
Alright, that may be a little premature. After all, we haven’t quite finished our fro-yo tour (many have been telling us that Orange Tree in Edmond is a definite contender), but I can at least say that, in my opinion, Pink Swirls beats Passionberri, which was featured in part one of this series.
My rationale for choosing Pink Swirls over Passionberri is simple — eight organic, healthy, nonfat, live culture fro-yo choices (such as chocolate, mixed fruit, banana berry, pomegranate, mango, passionfruit, regular and more), numerous choices of fruit, candy, and nut toppings, all available for self-service and in whatever mixture and combination your heart desires for just $0.39 per ounce (that means a very generous cup weighing a pound will cost you just over $6). Plus, unlike some other fro-yo places, Pink Swirls uses real fruit puree to flavor their products (with the exception of the chocolate).
If you can’t decide which flavor to dump into your cup, grab a spoon and put a little taste of fro-yo into your cup to sample. They’ll even provide you with small sampling cups if you wish. Just make sure you’re not pouring fro-yo straight into your mouth like a kid or sampling more than you really should. Obviously, it would really get costly for the owners if everyone did that. But otherwise, reasonable sampling is allowed and even encouraged.
My personal favorite flavor has to be the mango yogurt. I like it topped with mochi, kiwi and strawberries. I’m not too sure if they’re going to be rotating other flavors into the mix, but a flavor I’d like to see is Taro (a root that actually tastes kind of like cookies n’ cream and is popular in many asian smoothie and boba shops). Pink Swirls also offers shaved ice in three different sizes with up to five toppings. A winning combination for this treat is mochi, strawberries, kiwi, frosted flakes, red bean (if they have it, but I didn’t see any when I visited), and a healthy squirt of condensed milk. They also offer smoothies, waffles and hot/cold teas.
Plus, if that’s not enough to whet your appetite, just work your way down to the end of the counter to their sushi bar. Wait a second … did I just say sushi? At a fro-yo place? That’s right, Pink Swirls serves sushi, compliments of their joint venture with Mr. Sushi. They have a total of 19 rolls with prices starting at $4.95 for the California Roll on up to $10.95 for the Oceanic Roll (spicy scallops and asparagus topped with salmon and scallions). Though they don’t offer any fried food/tempura selections due to its incompatibility with a fro-yo environment, they do also offer nigiri.
The store itself has a very white and clean decor with bright colors typical of many fro-yo establishments. It seems like there is a lot of under-utilized space and that’s because they’re currently awaiting word from the Fire Marshall to determine total allowed seating capacity, but once they get that number they will be able to legally accomodate more seating.
For the Tinker folks, they offer a 10% military discount. For everyone else, make sure to ask for the frequent buyer’s card — eight stamps and you get a free cup. I spoke with the owner (who also happens to own Asian Market and Golden Phoenix restaurant on Classen) and he plans on opening a few more stores in Edmond and OKC in the next few months so his fro-yo can be more conveniently enjoyed by the rest of the OKC community. Until then, it’s worth it to make your way down to Midwest City to experience the goodness of Pink Swirl’s pay-by-the-ounce fro-yo.
My only real gripe about this place is the fact that I’m going to be coming here every other day and spending all my hard-earned money on fro-yo and sushi since it’s right next to my work. Wait, I have one more complaint and it’s about the size of the sushi bar section. The bar can only accommodate four people so the lunch crowd wanting to eat at the sushi bar will have a difficult time getting front row seating. Smart people who read and heed the words of this review will call in an order 30 minutes ahead of time and then grab an open table once they arrive. By the way, images of the sushi menu can be found here on urbanspoon.
Our editor, Tim, tried Pink Swirls as well and loved it. For him and his kids, this is the place. He loves the pay-by-the-ounce model because he can get smaller quantities (closer to 4-6 oz.), and he loves the kid-friendly flavors and toppings as well. On the other hand, his one complaint is that they don’t have any small yogurt cups. Even the small size is pretty big. It’s good for business because it sort of tricks you into adding more yogurt to your cup, but it’s kind of annoying that you have to put your reasonable portion of yogurt into a giant, cavernous dish. If you want to get a small portion for you or your kids, you’ve got to force yourself to shut off that spout when it looks like there’s hardly anything in your huge cup. Buyer beware.
Pink Swirls offers greater selection, better freedom of choice and cheaper pricing than Passionberri, making them a strong competitor, especially if they ever expand down to Norman. They offer free wifi and, once they’re able to get more seating, they will provide a great option for your summer hang out. Pink Swirls has a knockout business model and I’m just happy to have such convenient access to their delicious fro-yo!
Share your thoughts about Pink Swirls in the comments below. And, if you spot any other fro-yo places that need to be included in the smackdown, be sure to let us know.