Pink Swirls: Oklahoma City fro-yo smackdown, part two

by | May 27, 2009 | 32 Comments

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Pink Swirls has three locations: 7199 SW 29th Street in Midwest City (map), 7002 NW Highway in Oklahoma City (map), and 301 South Bryant in Edmond (map). They are open Sunday through Thursday, 11am-10pm and Friday and Saturday, 11am-11pm. You can reach them by phone at 405.582.2288 or visit their website.

Pink Swirls in Midwest City, Oklahoma City

This is part two of the Oklahoma City fro-yo smackdown where I review some of the upcoming frozen yogurt (fro-yo for all you cool people) establishments in Oklahoma City. In this post, we’ll take a look at Pink Swirls, which has recently opened up in Midwest City with plans to expand to other points in the metro.  Click here for part one in the series, covering Passionberri.

I think I’m going to start off by immediately declaring the smackdown winner.  *Drumroll please* … and the winner is … Pink Swirls! Now hurry up, pack up your significant other and/or your kids and go make a trip right now!

Alright, that may be a little premature. After all, we haven’t quite finished our fro-yo tour (many have been telling us that Orange Tree in Edmond is a definite contender), but I can at least say that, in my opinion, Pink Swirls beats Passionberri, which was featured in part one of this series.

My rationale for choosing Pink Swirls over Passionberri is simple — eight organic, healthy, nonfat, live culture fro-yo choices (such as chocolate, mixed fruit, banana berry, pomegranate, mango, passionfruit, regular and more), numerous choices of fruit, candy, and nut toppings, all available for self-service and in whatever mixture and combination your heart desires for just $0.39 per ounce (that means a very generous cup weighing a pound will cost you just over $6).  Plus, unlike some other fro-yo places, Pink Swirls uses real fruit puree to flavor their products (with the exception of the chocolate).

If you can’t decide which flavor to dump into your cup, grab a spoon and put a little taste of fro-yo into your cup to sample. They’ll even provide you with small sampling cups if you wish.  Just make sure you’re not pouring fro-yo straight into your mouth like a kid or sampling more than you really should. Obviously, it would really get costly for the owners if everyone did that. But otherwise, reasonable sampling is allowed and even encouraged.

My personal favorite flavor has to be the mango yogurt. I like it topped with mochi, kiwi and strawberries.  I’m not too sure if they’re going to be rotating other flavors into the mix, but a flavor I’d like to see is Taro (a root that actually tastes kind of like cookies n’ cream and is popular in many asian smoothie and boba shops).  Pink Swirls also offers shaved ice in three different sizes with up to five toppings.  A winning combination for this treat is mochi, strawberries, kiwi, frosted flakes, red bean (if they have it, but I didn’t see any when I visited), and a healthy squirt of condensed milk.  They also offer smoothies, waffles and hot/cold teas.

Plus, if that’s not enough to whet your appetite, just work your way down to the end of the counter to their sushi bar. Wait a second … did I just say sushi? At a fro-yo place? That’s right, Pink Swirls serves sushi, compliments of their joint venture with Mr. Sushi.  They have a total of 19 rolls with prices starting at $4.95 for the California Roll on up to $10.95 for the Oceanic Roll (spicy scallops and asparagus topped with salmon and scallions).  Though they don’t offer any fried food/tempura selections due to its incompatibility with a fro-yo environment, they do also offer nigiri.

The store itself has a very white and clean decor with bright colors typical of many fro-yo establishments.  It seems like there is a lot of under-utilized space and that’s because they’re currently awaiting word from the Fire Marshall to determine total allowed seating capacity, but once they get that number they will be able to legally accomodate more seating.

For the Tinker folks, they offer a 10% military discount.  For everyone else, make sure to ask for the frequent buyer’s card — eight stamps and you get a free cup.  I spoke with the owner (who also happens to own Asian Market and Golden Phoenix restaurant on Classen) and he plans on opening a few more stores in Edmond and OKC in the next few months so his fro-yo can be more conveniently enjoyed by the rest of the OKC community.  Until then, it’s worth it to make your way down to Midwest City to experience the goodness of Pink Swirl’s pay-by-the-ounce fro-yo.

My only real gripe about this place is the fact that I’m going to be coming here every other day and spending all my hard-earned money on fro-yo and sushi since it’s right next to my work.  Wait, I have one more complaint and it’s about the size of the sushi bar section.  The bar can only accommodate four people so the lunch crowd wanting to eat at the sushi bar will have a difficult time getting front row seating.  Smart people who read and heed the words of this review will call in an order 30 minutes ahead of time and then grab an open table once they arrive. By the way, images of the sushi menu can be found here on urbanspoon.

Our editor, Tim, tried Pink Swirls as well and loved it. For him and his kids, this is the place. He loves the pay-by-the-ounce model because he can get smaller quantities (closer to 4-6 oz.), and he loves the kid-friendly flavors and toppings as well. On the other hand, his one complaint is that they don’t have any small yogurt cups. Even the small size is pretty big. It’s good for business because it sort of tricks you into adding more yogurt to your cup, but it’s kind of annoying that you have to put your reasonable portion of yogurt into a giant, cavernous dish. If you want to get a small portion for you or your kids, you’ve got to force yourself to shut off that spout when it looks like there’s hardly anything in your huge cup. Buyer beware.

Pink Swirls offers greater selection, better freedom of choice and cheaper pricing than Passionberri, making them a strong competitor, especially if they ever expand down to Norman. They offer free wifi and, once they’re able to get more seating, they will provide a great option for your summer hang out.  Pink Swirls has a knockout business model and I’m just happy to have such convenient access to their delicious fro-yo!

Share your thoughts about Pink Swirls in the comments below. And, if you spot any other fro-yo places that need to be included in the smackdown, be sure to let us know.

Pink Swirls on Urbanspoon
Pink Swirls on Urbanspoon
Pink Swirls on Urbanspoon

This article was posted by Sam Lee on Wednesday, May 27th, 2009. It is filed under:

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  • Bizzle says:
    May 28th, 2009 at 1:03 am   

    Pink Swirls, hands down over Passionblah…oops, Passionberri. Pomegranate is a fav and I hope to check out Orange Tree soon.

  • Ryan says:
    May 28th, 2009 at 11:12 am   


    Sushi FTW.

  • JuJuBeans says:
    May 28th, 2009 at 1:16 pm   

    I’m very fortunate to live in Midwest City, because this place is very berry yummylicious! well.. except for the sushi, ick!

  • Sam says:
    May 28th, 2009 at 1:32 pm   

    You think the sushi is gross or the idea of sushi in a fro-yo place is gross? I’ve heard from people that they use straight up cooked rice instead of sushi rice (i.e. no vinegar, etc) for their rolls.

  • Oklahoma business reviews | Oklahoma Business News says:
    May 28th, 2009 at 2:00 pm   

    [...] Oklahoma City fro-yo smackdown, part two: Pink Swirls | Oklahoma …This is part two of the Oklahoma City fro-yo smackdown where I review some of the upcoming frozen yogurt (fro-yo for all you cool people) establishments in Oklahoma City. In this post, we’ll take a look at Pink Swirls, which has recently opened up in Midwest City with … It’s good for business because it sort of tricks you into adding more yogurt to your cup, but it’s kind of annoying that you have to put your reasonable portion of yogurt into a giant, cavernous dish. …  read more… [...]

  • ballerinatoes says:
    May 30th, 2009 at 6:22 pm   

    Tried the Mango today…loved it. Thanks for the recommendation.

  • Kevin says:
    May 31st, 2009 at 6:15 pm   

    Sounds like a brain freeze moment if ever there was one. All the best to them all the same.

  • JuJuBeans says:
    June 3rd, 2009 at 12:58 pm   

    The sushi is not fresh. and I think they do use ‘regular’ rice. A lot of my American friends enjoy the sushi there. I guess I’m super picky when it comes to sushi since, I’ve had such amazing fresh fish in Seattle, WA.

  • Lin says:
    June 3rd, 2009 at 9:09 pm   

    Been there twice in the past week and each time I have been more than happy. The cups are huge (the couple ahead of me put everything in their cups and paid the price – nearly all of a $20 bill, but they seemed to be okay with it. I tried to resist the urge to fill my tub to the brim. My “serving” was about $5 and it was full of fro-yo and fresh fruit chunks and a few of the Japanese marshmallows (a nice contrast to the frozen confection and fresh fruit (the raspberries tonight were to die for!)). I sure hope this business makes a go of it – it adds a lot to MWC – and personally I think a frozen yoghurt, sushi and waffle bar is just pretty cool for a business!

  • Tim says:
    June 4th, 2009 at 8:34 am   

    I went back Monday night with my 7 year old and, as I expected, he liked it much better than Passionberri.

    He had plain sweet yogurt with gummy bears, m&ms and other not very good for you stuff and I had the Pomegranate/Blueberry yogurt with fresh blueberries and strawberries. I don’t like desserts much but this is my kind of dessert. The yogurt and the fresh toppings are fantastic.

    One thing I did notice when I had the boy with me is the atmosphere isn’t terribly kid friendly. They were playing KJ103 loudly across the speakers which isn’t great kid music, but then they had a TV on with ABC family playing the Princess Bride. The video was nicely family-oriented but you couldn’t hear it — all you heard is KJ103. Seems like they are having trouble making up their mind. If they want to keep the music alive for the teens and older crowd, that’s cool, but maybe if they have outdoor seating eventually that would be a place to sit and eat in a quieter atmosphere.

    Still and yet, this is one of my favorite places for a treat. Can’t wait to see them expand.

  • Martha says:
    June 5th, 2009 at 1:38 am   

    Loved the yogurt. Staff super helpful and friendly-always half the battle at a new place! I hate it when there’s a “system” and the staff just looks at you, here at Pink Swirls they showed us the ropes and were upbeat and fun. They obviously know the self serve concept is new to most people in OK and are happy to help. LOVE the fresh fruit toppings. Good variety and actually fresh! Candies will appeal to the kids.

    Will try the sushi another time. Atmosphere is good if crowded/busy I don’t like the white and bright look if one is in a place alone-too sterile. Know that feeling when you are the only customer in a weird all white ice cream place??? Shouldn’t be a problem at Pink Swirls it was very busy when we aere there on a weekday afternoon. I hope it is very successful and expands because we live in far NW OKC!!!

  • Ryan says:
    June 5th, 2009 at 8:51 am   

    @ Tim. They do have a small patio out the back with a few seats. My wife mentioned that she saw it when we were driving to Target the other night.

  • Kit says:
    June 6th, 2009 at 8:01 am   

    So glad to have found this link, so that I can keep up with what’s up where the restaurant scene with good, wholesome food is concerned.

    I’ll be passing this info on to others.


    Del City

  • Josie says:
    June 7th, 2009 at 7:15 pm   

    Like other Americans, I enjoy freedom.
    I like the freedom to mix together 8 different flavors, add 5 types of fruit, and ten types of chocolate. Pink Swirls, unlike other places, affords me this freedom.

    You can put on whatever you want, and you pay for whatever you want! (For the sake of our waistlines, I recommend avoiding the “Oklahoman-sized” cup though. The regular cup itself is extremely alarming.)

    It’s a fun, addictive place, and the folks that work there are always very nice and appreciative of your patronage.

  • AKHicklin says:
    June 16th, 2009 at 11:50 am   

    I completely agree that Pink Swirls is waay better than Passionberri, but I really wish they had smaller cups! I understand the idea behind the big ones, but I just feel silly with such a big container!

  • Robert says:
    June 16th, 2009 at 2:33 pm   

    I didn’t go to Pink Swirls, but I tried Mr. Sushi today for the first time and it was excellent. They have 3 specials, and for $10 we got a 6-piece crab roll, 6-piece tuna roll, two large pieces of Nigiri (Salmon and Red Snapper), and a Unagi Temaki. We added an order of tender Edamame and a tasty and beautifully presented Tiger Roll. The staff was very friendly, and the atmosphere was great even though the restaurant is tiny.

    I am looking forward to visiting Pink Swirls and having some fro-yo as a deliciously sweet end to very good and reasonably priced sushi.

  • MattJank says:
    June 16th, 2009 at 4:56 pm   

    Went this past Saturday. It was good, but not as good as Passionberri IMO. The plain was way too sweet, as I like more of a tang for plain yogurt. Also had PomPom Berry, which was really good. My wife really liked the chocolate, but agreed on the plain being too sweet.

    Toppings were fresh, but the honey was a little too runny for my preference.

    My only real complaint is that all the shiny white plastic looked kind of grimy, and covered in fingerprints. Definitely not appetizing.

    While it is good, I prefer Passionberri. This is probably a good thing, as I’m not often in MWC, and I would not drive out there solely for this place.

  • Miztiq says:
    June 22nd, 2009 at 12:31 am   

    @jujubeans and Sam.. FYI pink swirls use a sushi rice not a regular rice and the fish is always fresh.. U need to try the sushi sometime jujubeans so you know what I’m talking about. And one more thing you don’t need to use a cup that they have in there specially if you think you can’t afford to have a big cups, u can always ask them for a smaller cup, (water cup)specially if you have a kids.. For me pink swirls is a cool and awesome place ever…

  • RedGlowX0X0 says:
    June 22nd, 2009 at 7:41 pm   

    I don’t know what it is, but this place makes me so happy. Just thinking about a vanilla bananaberry mixed froyo with fresh strawberries and poundcake bits is making my heart sing. Haven’t tried the sushi yet but I’ve seen others order it and it looks pretty good. Prices aren’t bad either.

    The best part is that the froyo is fat free. This is so much better than craving ice cream!

  • Tiger Mike Revere says:
    June 23rd, 2009 at 4:54 pm   

    My initial impression of Pink Swirls is definitely positive. The folks working there are courteous and helpful, and answered any questions I had. After tasting a couple of flavors, I enjoyed both the Strawberry-Banana and Mango yogurts, and it was nice to load them up with fresh berries and slivered almonds. I got my quota of Anti-Oxidants for one visit! I look forward to heading back there again, since it’s not far from both my home and my Tinker workplace. I’d like to try one of their waffles sometime–they look yummy. It’s pretty packed right now, however, with the temps being over 100 degrees every day!

  • Agent Molikai 007 says:
    July 27th, 2009 at 3:32 pm   

    Hey Everyone Guess what Pink Swirls in Edmond just open. They have Grand opening special limited time only YOGURT for .30 cent an ounce they located in Qdoba and Wich Wich plaza, [301 S Bryant st Suite 130 intersection 2nd and Bryant, they have 12 different flavor and tons of fresh topping, they done an extraordinary job with the interior. You got to see it to believe it.

  • Sam says:
    July 27th, 2009 at 5:17 pm   

    Cool, thanks for the heads up! Just wish I knew earlier since I was just up there yesterday reviewing Lushberries

  • Christina says:
    August 24th, 2009 at 9:32 pm   

    Today,I had some plain with the freshest fruit I’ve ever had!

    It’s very good..can’t wait to try the sushi.

  • Austin says:
    August 30th, 2009 at 10:30 pm   

    Went to Pink Swirls for the first time on friday, and I absolutely LOVED it. I, for one, enjoyed the aestheticlally pleasing interior colors. It may be just the younger generation, (16-18 y.o.) but the full-on white and pink color scheme made me feel more comfortable while I was there. My favorite fro-yo flavour was the sweet original topped with Andes Mints, mochi, and honey. Yum =]. I also tried their shrimp roll chirashizushi, and it was amazing as well! It’s really a shame that I don’t live closer so I can waste every dollar that I have to my name there.

  • Tiffany says:
    September 7th, 2009 at 12:43 pm   

    I went here last night, and it was $.35 per ounce. They must have lowered the price since your visit.

  • Sam says:
    September 7th, 2009 at 12:49 pm   

    Interesting, thanks for the update. I guess competition among stores is good for us, the consumers!

  • Sam says:
    September 9th, 2009 at 5:37 pm   

    Yup, they did lower the price on August 1st. Good stuff!!!

  • Alaina says:
    September 23rd, 2009 at 1:35 pm   

    I have visited MANY frozen yogurt bars from Okc, Norman, Tulsa, Baton Rouge, Dallas. In my opinion Passionberri in the OKC area wins on the taste! That yogurt is addicting… There is also one in Dallas that is really good, I lived in Norman for 2 years and when they first opened I tried Pink Swirls and Passionberri, and for sure hands down as far as taste and quality Passionberri wins everytime. For someone who has not tried a lot of different yogurts and mastered the it down to konwing the difference in the ingredients (powder or liquid) I can understand how Pink Swirls would taste good because of the variety of flavors. I have now moved and STILL crave the taste of Passionberri !!

  • Jennifer says:
    October 5th, 2009 at 3:41 pm   

    I was wondering if they had a sugar-free yogurt?

  • Sam says:
    October 5th, 2009 at 9:28 pm   

    as far as I know, no…but that would be a good idea

  • JuJuBeans says:
    October 11th, 2009 at 10:10 pm   

    I gave the sushi another try, and still do not find it very appetizing. The rice reminds me of Musashi’s hard, dry.. I don’t know maybe my palette is just too sensitive, but their new pumpkin fro-yo is very good. I like how each time I have been in here they keep the place very neat, and the fruits look fresh, and are fresh when I try it. I love the pumpkin with copious amounts of pecans, slivered almonds, shredded coconut, pound cake, strawberries, and chocolate sauce. All in all, I really like this place for frozen yogurt.

  • Zombii says:
    October 3rd, 2010 at 5:08 pm   

    I stopped off at the Pink Swirls in midwest city yesterday. Nothing like grabbing a cup of yogurt and sitting on a cold metal bench in the shade on a chilly day eating frozen yogurt. It was absolutely delightful! I’ve been to the one on Northwest Expressway and might prefer it over the MIdwest City one (aside from it being closer), as they had more unusual flavors (like Taro!!) on the day of my last visit – which was probably last month. Yesterday there was just the basic assortment of tart original (probably my favorite), mango (second), cheesecake, cookies n’ cream, berry pomegranate…umm…if that wasn’t all then the others were forgettable.

    I’d love to try the pumpkin one Jujubeans is talking about, but haven’t seen it anywhere? If it wasn’t for the glowing original review I never would have tried mochi, which is now my favorite topping. Mochi is to frozen yogurt what pearls are to smoothies and iced coffee from Lee’s. Necessary.

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